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      Michael Jordan is the rare global icon whose celebrity extends beyond his original stage and onto multiple platforms. His relentless determination produced six NBA Championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business, and marketing.The Air jordan III broke ground for many different aspects of the Nike Air Jordan shoe line. the Air jordan III  featured the “Jumpman” on the tongue of the shoe. This silhouette of Jordan was to celebrate and commemorate his Slam Dunk Contest victory the year before.